“Cha-Ching!” Goes the Cell Phone: Year 6 for an Entrepreneur and Lessons Learned

On this day in 2008, at 30 years old, I made a big decision. After months of back and forth, I decided to start a business. I was a husband, father of five, and part-time professional singer/songwriter. But, my main gig was being a regional driver for a household goods moving company. Damn hard work.

At that time, I was working the same job I had in my early twenties. After leaving the moving business the first time, I said I’d never go back. But, after several years of busy concert schedules and limited flex time at my previous job, I made a deal with my old company; give me any time off that I ask for with thirty days’ notice and you can work me like a rented mule the rest of the time. They knew how I worked and my level of customer service, so they agreed. And to no surprise, they held up their end of the bargain, especially the second part.

I stayed there about three years before getting fed up with the road, illegal hours for a driver, some of the fools I had to manage on jobs, and my ever tiring back. Not that there weren’t perks. Most of my songs came from experiences I had travelling and two of my co-workers became my good friends. But, in the ending months of 2007, the fear of another year to come like the one before became scarier than the proposition of starting a business and failing. That was the key…being pushed passed the point of contempt for the “status quo” in my work life and the fallout it had on my family life. I was missing too much and was just too damn worn out when I was home. But, that’s what working 120 plus hours some weeks will do to you, even when you’re young and strong.

So, beginning 1/1/08, I started scheming on a way to make a big change. I didn’t have much money or many foreseeable options. I decided to start a “near industry” business to capitalize on my current contacts and skills. I gave myself 4 months to plan and execute the launch of my business.

I realized that what I would do at first may only be a stepping stone to anther venture, but it was a necessary one. I had to just create some space to live, think, and wait for and create other opportunities. It was a lot like “pulling guard” in Jiu Jitsu… I was creating a “safe place” from which to defend or attack in due time. A position I could potentially loose from, but hoped to just do work and catch my breath for the time being.

My business officially began April 1, 2008, a month early. I started a “3rd party company” that assisted moving companies with what was out of their scope. I did custom crating, pool table and grand piano servicing, appliances, and more. I created a turn-key business with zero debt and produced a living wage right out of the gate on a $3,000 start-up budget. Not bad if I say so myself.

But, actually doing it was scary as hell. I almost changed my mind a couple times in February ’08. I nearly scrapped the whole idea for the safety of the time clock boat anchor. Sure glad I didn’t.

Then, in the late summer of ’08, the economy crashed. The good thing was, since I worked for myself, I had a lot of options to adapt. When contracting work was slow from moving businesses, I hustled side work on Craigslist and by word of mouth. I did interior painting, drywall work, bought and sold, and scrapped tons of metal over the next couple years. Unfortunately, with the moving business hit hard, my 3rd party work got slower every year, so I had to hustle harder. Always hunting for side jobs got old and since people were getting broker, they did less home improvement…that meant less side jobs to go around.

The great thing was I still made a livable income in about half the hours that I used to work as an employee. Some weeks I’d have a few days off through the week then be really busy the next. But overall, I saw my family every day and was pretty energized to enjoy them. I got to spend lots of time with my wife, who is my best friend, for the first time in our marriage.

That said, in the spring of 2011 I desired to have a more stable type of business. My wife and I discussed options and came up with a new plan. I would escalate my part time hustle, buying and selling, to my main gig. The plan was to replace half our income in six months, before the slow season for my current business. The next phase was to completely replace our income with buying and selling in twelve months. We achieved the first phase in five months and completely replaced our income in nine months. The initial capital I had to invest at my first auction on May 15, 2011…$200. I bought five things that sold within a month for over $1,100 and we were off.

For the first four months, I only sold on Craigslist. Then in late August, I purchased a rare knife at an auction for $9. I knew I’d need greater exposure to get what it was worth. I listed it on ebay and a week later it sold for $490. I fell in love with ebay and within three months, it became my primary selling format.

It still is on 1/1/14 and we’ve come a long way. We now have three “Power Seller” and “Top Rated” ebay stores. I work less hours than ever, spend stupid amounts of time with my family, and basically do whatever the hell I want every day. I’m not rich in dollars, but if freedom is your currency, I’m a millionaire.

So at 12:54 a.m. today, I got my first sale of 2014. “Cha-Ching” went my ebay cell phone app. Not a big sale, just a $39 vintage coffee percolator that I bought for $3. I’ll have shipping, ebay, and paypal fees out of that, but will still net about $25ish. That “Cha-Ching” is less an audible symbol for money and more of freedom for me. Good job ebay on creating that Pavlovian response via your app by the way!

One thousand words later, I’ll briefly share some of the most important lessons I’ve learned in my business. I hope some of you might be able to get some use out of them if you’re interested in starting your own company or service as well.

  1. “Pulling the trigger” is the hardest thing– It is one thing to desire change, another to plan, but to execute a plan is the tipping point. That not only applies to business, but life in general. Most people are ruled by fear. They let the fear of “what if” bully them into settling for something they are dissatisfied with in life. You MUST master that fear and kick that bully’s ass in order to flip the script in your life.
  2. Bet on yourself- Every change has varying degrees of risk. But, do you know what people don’t think about? The risk that leaving everything the same has. Don’t be afraid to bet all your “chips” on yourself. Then, rise to the occasion and be your own hero.
  3. With a great plan and the right tools, you are more likely to succeed than to fail– I did not have a mentor when I started my business or anyone pushing me to do it. I did have people that supported me and that was invaluable. I also had the experiences of being exposed to business in my younger years by my mom, dad, and grandparents in different ways. Yet, I still needed other knowledge and information. I got that from the Internet and books. Some things (actually a lot of things) I had to figure out on the fly. But, you handle things as they come. I know the stats on start-up businesses failing. The thing is, many of the failures have distinct features in common. Poor planning is #1. Lack of understanding of the business being started is another vice. There is NOTHING you need to learn that you can’t find out. Do your due diligence and then make things happen.
  4. Sometimes, “You can’t get there from here.”– I’ve heard old timers from the mountains use that phrase jokingly to describe where they are from. But, it can be true situationally. You may not be able to jump right from your current “A” to your perfect world “B.” You might have to make some incremental changes toward your ultimate goal. Don’t be discouraged from the journey toward your goal just because it won’t be an instantaneous teleportation. Usually, the “good stuff” in life can take a lot of hard work. Sweat equity can be more important than investment capital. If you have less of one, you’ll probably need more of the other
  5. It’s worth it- There’s nothing like being able to thank your own former self for the good decisions he or she made that led you to where you wanted to be. There’s always more work to do and need to reinvent things. Start your journey off well and in time, if you stay the course, you’ll be glad you did.

As always, thank you for reading and sharing my blog! I am an independent poet, author, and singer/songwriter and I have my own ebay business to keep me as flexible as possible. But, writing takes time and if you appreciate what I do, if you have been moved or made to think by my writing, OR have just enjoyed something on my blog, please throw a buck or two in my tip jar!:) Your kind contribution may buy me a cup of coffee out at my next writing session. Click my easy paypal “tip jar” link that follows and THANKS! -Luke

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